Horti Generation

The Future of Strawberry Propagation in North America

Modern strawberry propagation techniques in a North American nursery

This post is also available in: English

Strawberry cultivation is evolving quickly as growers navigate new technologies, shifting markets, and rising climate pressures. At the heart of this transformation are propagation nurseries—the starting point of every fruiting cycle.

Production Lareault, a Québec-based nursery with roots dating back to 1953, has established itself as a North American leader in producing high-quality strawberry plants. From pioneering frost protection in its early years to today’s investments in tunnel-based propagation and advanced plant health protocols, Lareault continues to push the industry forward.

In our latest Horti-Gen Insights feature, we spoke with Frédérick Laforge, agronomist and R&D Director at Production Lareault, about the company’s legacy, its unique disease-prevention strategies, and its innovation pipeline shaping the future of strawberry production.

Read the full edition below:

Read the full edition below:

https://www.hortigeninsights.com/p/the-future-of-strawberry-propagation-innovation-and-nursery-excellence-in-north-america

The Production Lareault‘s technical team posing in their new TunnelPro Plus high-tunnel

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Corenthin Chassouant

I am an agronomist (MSc) and greenhouse expert with 10+ years of experience in the Controlled Environment Agriculture (CEA) sector. I provide expert advice to growers and industry professionals worldwide. My international background allows me to optimize greenhouse operations and enhance productivity. Let's connect to achieve your agricultural goals!

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